I designed the poster for this solo exhibition of Lauren Watters to reflect the fluid, figurative quality of her paintings, where bodies shift between presence and abstraction. I focused on creating an atmospheric composition using soft gradients, grain, and diffused forms so the image feels immersive and slightly unresolved, echoing the emotional and visual language of her work.
I treated typography as part of the image rather than a separate element. I used a hand-drawn, illustrative style for the title to mirror the gestures within her paintings, allowing it to function more like a mark than conventional text. The supporting information is kept minimal and integrated into the composition, letting the mood and texture lead while maintaining a quiet clarity.
I designed the poster for this solo exhibition of Lauren Watters to reflect the fluid, figurative quality of her paintings, where bodies shift between presence and abstraction. I focused on creating an atmospheric composition using soft gradients, grain, and diffused forms so the image feels immersive and slightly unresolved, echoing the emotional and visual language of her work.
I treated typography as part of the image rather than a separate element. I used a hand-drawn, illustrative style for the title to mirror the gestures within her paintings, allowing it to function more like a mark than conventional text. The supporting information is kept minimal and integrated into the composition, letting the mood and texture lead while maintaining a quiet clarity.