samiha alam's
design work
developed a speculative branding system for the 2024 Olympics in Bali, centered around a modular logomark built from repeating circular forms. The structure draws from both the geometry of the Olympic rings and patterns found in Balinese visual culture, creating a flexible identity that can expand, contract, and reconfigure across applications.
I explored color, pattern, and motion as key components of the system, testing how the mark could translate into different palettes and graphic elements. The identity extends beyond a single logo into a broader visual language, including pattern studies and icon-like forms that suggest movement and athletic gestures. The system is designed to be adaptable and expressive, supporting a wide range of uses while maintaining a cohesive core.
developed a speculative branding system for the 2024 Olympics in Bali, centered around a modular logomark built from repeating circular forms. The structure draws from both the geometry of the Olympic rings and patterns found in Balinese visual culture, creating a flexible identity that can expand, contract, and reconfigure across applications.
I explored color, pattern, and motion as key components of the system, testing how the mark could translate into different palettes and graphic elements. The identity extends beyond a single logo into a broader visual language, including pattern studies and icon-like forms that suggest movement and athletic gestures. The system is designed to be adaptable and expressive, supporting a wide range of uses while maintaining a cohesive core.