samiha alam's
design work
I designed a series of educational postcards for Stem & Vine, a Black-owned plant shop and community space in Baltimore, focused on making plant care approachable and engaging. Each card pairs close-up photography with clear, concise information, creating a balance between visual appeal and practical use.
I developed a flexible layout system that could adapt to different plants while maintaining consistency across the set. The typography and color blocking establish hierarchy and guide reading, while details like QR codes extend the experience beyond the card. The overall approach is clean and accessible, supporting both in-store browsing and take-home reference.
I designed a series of educational postcards for Stem & Vine, a Black-owned plant shop and community space in Baltimore, focused on making plant care approachable and engaging. Each card pairs close-up photography with clear, concise information, creating a balance between visual appeal and practical use.
I developed a flexible layout system that could adapt to different plants while maintaining consistency across the set. The typography and color blocking establish hierarchy and guide reading, while details like QR codes extend the experience beyond the card. The overall approach is clean and accessible, supporting both in-store browsing and take-home reference.